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About Jeff T. Kraai
Jeff is a Broker licensed to sell businesses throughout the states of Oregon and Washington. With over 16 years of entrepreneurial ventures including five start-ups and sales (coffee roasting, wine distribution and three manufacturing businesses) He has a solid understanding of what it takes to successfully create, expand and sell businesses at their maximum values.
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“Working with Jeff has been the most enjoyable experience of my business life. He has lifted the weight of selling my business from my shoulders to squarely on his own. He even surrounded me with the best financial and legal advisors to ensure a smooth transition.
List your business with Jeff and you can feel assured you will be listing with the finest.”
Dr. Steven J. Sorensen, DDS
Today’s Family Dentistry
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With this broad base of knowledge in starting and selling companies, he not only has a clear understanding of what makes businesses saleable and the obvious financial needs of buyers and sellers, but also is very keen to the requirements of both parties to the transaction. Instinctively Jeff has the ability to understand his client’s unvoiced questions and concerns, to anticipate and recognize the needs of both parties - offering a considerable edge during the negotiation process.
Due to the numerous details surrounding a business transaction, he takes a great deal of pride in adding value not only to a seamless transition, but helps create a better retirement for clients. According to Mr. Kraai “Most business owners are unaware of their options when it comes to selling their business. Options that can increase cash and decrease taxes…by tens or
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hundreds of thousands of dollars. An educated decision is the best and the least expensive!”
Not only is his process efficient, it is done with the highest degree of confidentiality and professionalism. When asked to list the two most valuable items his clients receive, he replies, “Confidence and peace of mind throughout the entire process.” He adds, “Always…always do what’s right for the client. No exceptions.”
Born and raised in Montana on a 2,000 acre ranch, hard work and discipline are second nature. Those values carry into every aspect of selling businesses. “Sometimes you need to work hard; sometimes you need to work smart. Knowing the difference is critical.”
His no-nonsense and realistic approach will provide answers to any business owner for the decisions and challenges before, during and after the sale of their business. “You’ll probably do this only once or twice in your life, so sell right and retire well.”
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When asked, ‘Why business brokerage?’ he states, “After the appalling service I received selling my first business…I demanded more. The industry should demand more.”
Jeff’s natural strength of responsibility and discipline leads him to take ownership of what he says he will do. Additionally, his experience and ability to think about all the factors that affect negotiations provide an extremely valuable perspective.
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“After interviewing several brokers, the Exit Strategies process was straight forward and realistic. The marketing was well executed and we received numerous inquiries. Jeff did an excellent job of screening all inquiries to weed out unqualified buyers and help maintain perfect confidentiality. After three months, we had our buyer!
He then devoted energies to ensure a smooth transaction. Finding the buyer is not half the battle- 100’s of details were negotiated, and the deal still needs to fund and close. Jeff made certain our efforts were rewarded!
I will recommend Exit Strategies every time!”
Mr. Ed Shearer
ServiceMaster of Tigard
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